Hellmann’s is returning to the Super Bowl for the third straight year with a 30-second spot focused on eliminating food waste.

The spot, which will air in the third quarter of the game on Feb.12, is called “Make Taste, Not Waste.” It continues Hellmann’s previous two Super Bowl messages to use mayo for leftovers. 

The spot comes from Wunderman Thompson, which has handled the Unilever brand's last two Super Bowl spots. Mindshare handled the brand's media buy for the third year in a row as well. 

“The Big Game has been an incredible platform for Hellmann’s to spread the message around how we make food delicious, even those ingredients left behind in your fridge,” said Benjamin Crook, Unilever’s VP and general manager of dressings and condiments for North America. “With the Big Game being the second most wasteful food day of the year in the U.S., it makes sense to use this event to inspire people to get creative in the kitchen and make lasting change at home to help eliminate food waste.” 

Hellmann’s Super Bowl 2022 commercial featured former linebacker Jerod Mayo and comedian Pete Davidson.