Hellmann’s is returning to the Super Bowl for the third straight year with a 30-second spot focused on eliminating food waste.
The spot, which will air in the third quarter of the game on Feb.12, is called “Make Taste, Not Waste.” It continues Hellmann’s previous two Super Bowl messages to use mayo for leftovers.
The spot comes from Wunderman Thompson, which has handled the Unilever brand's last two Super Bowl spots. Mindshare handled the brand's media buy for the third year in a row as well.