To those who have criticized Super Bowl broadcasts for lacking neon green ooze and animated characters, your time has come. Super Bowl 2024 in Las Vegas will be simulcast on two of the hosting media company’s networks for the first time, with CBS airing the standard version of the Big Game and Nickelodeon showing a more kid-friendly broadcast filled with its iconic green slime, “eye-popping on-field graphics, guest reporters, virtual filters and more,” according to parent company Paramount. 

For advertisers, the Big Game will mostly look the same. Super Bowl ad units are being sold as one for both the CBS and Nickelodeon broadcasts. Marketers, though, will have the option to air different pieces of creative in the same slot depending on the network, according to a Paramount spokesperson. This mirrors ad deals for previous slime-ified NFL simulcasts on Nickelodeon, as well as special Christmas Day matches from the past two seasons. 

Next year's Super Bowl was over halfway sold out as of late June, Ad Age previously reported.

The 2023 Super Bowl, which aired on Fox, averaged an audience of 115.1 million across linear TV, streaming and Fox's Spanish-language broadcast, the most-watched Big Game in history, according to Nielsen. Paramount's move to add Nickelodeon's audience to its numbers (this year's Spanish-language broadcast will air on TelevisaUnivision) may be a bid to outdo the record, but may simply divide existing fans between channels.

The first Nickelodeon NFL simulcast, a 2020 matchup between the New Orleans Saints and Chicago Bears, averaged 2.06 million viewers. Last season’s Christmas Day game between the Denver Broncos and Los Angeles Rams pulled in an audience of 906,000, per Front Office Sports.

The core Super Bowl 58 game will air on CBS and Paramount+, while the kid-focused special will play exclusively on Nickelodeon’s linear channel. Nickelodeon will also air a Christmas Day simulcast between the Las Vegas Raiders and Kansas City Chiefs alongside CBS’s broadcast this season.

“This will be a historic Super Bowl in Las Vegas, and we’re thrilled to partner with the NFL to bring the game to the whole family with the first-ever alternate telecast of the Super Bowl,” Bob Bakish, president and CEO of Paramount, said in a statement. “In year one of our new long-term deal with the NFL, we continue to maximize our expanded distribution rights and further unlock the value of the League through the demonstrated power of our multiplatform portfolio across CBS, Paramount+ and Nickelodeon.”