T-Mobile’s latest Super Bowl ad stars celebrities auditioning for its new loyalty program

T-Mobile today released its second Super Bowl spot, which promotes its new loyalty rewards program, “Magenta Status.” The star-studded 60-second ad features Bradley Cooper and his mom Gloria Cooper, who both appeared in a Super Bowl ad for the brand last year, as well as actor Laura Dern, singer and actor Jennifer Hudson, rapper and actor Common and “Suits” stars Patrick J. Adams and Gabriel Macht. Zach Braff and Donald Faison, who are also starring in T-Mobile’s other 60-second spot promoting its internet business, appear in the new ad as well. The spot will air during the second quarter on CBS, Nickelodeon and Paramount+. Like “That T-Mobile Home Internet Feeling,” “T-Mobile Auditions” was created in partnership with Panay Films. It features the celebrities auditioning for Magenta Status, the recently announced loyalty program that includes perks such as $5 movie tickets and discounts with certain brands. Super Bowl commercials Tracking the latest brand and agency plans Enter here The Coopers picked right off from last year’s ad, showcasing their endearing chemistry and banter that only a son and mom could share. At one point Bradley Cooper even shows off some less-than-stellar juggling skills. Other scenes from the ad include Common doing an impression of Denzel Washington in the movie “Training Day,” Hudson whistling, Dern pretending to cry on command and playing the guitar poorly, and Adams and Macht in a garage dancing and reading from a script. The auditions were unnecessary, though, as Magenta Status is available to anyone with a T-Mobile plan. The spot ends with Faison and Braff, in their latest in a series of T-Mobile ads, with Faison jokingly saying, “I thought we already had the job.” Watch T-Mobile’s other Super Bowl spot here Many of the scenes were improvised and filmed in the celebrities’ actual homes, said Peter DeLuca, T-Mobile’s chief creative officer. “That’s why you see so much of the stuff being very authentic,” DeLuca said. “You get what I would say are unique moments that you would never get if you were giving a big script to this … like Bradley and his mom sitting on the stairs, going over the script, that was a real moment.” Adams and Macht’s inclusion in the ad comes as the legal drama “Suits” has seen a major resurgence since it began streaming on Netflix in 2023. Fellow “Suits” stars Gina Torres, Rick Hoffman and Sarah Rafferty are appearing in e.l.f’s court-inspired Super Bowl ad. Beyond the Super Bowl, “Suits” actor Rick Hoffman was recently in an ad for law practice management software company PracticePanther. DeLuca also confirmed that Adams and Macht will star in a separate T-Mobile ad launching next week. Along with its national in-game Super Bowl ads, T-Mobile will also have an ad for its prepaid phone brand Metro by T-Mobile. The 60-second spot called “Misión De Bla Bla Bla,” which translates to “The Bla Bla Bla Mission,” will air during the second quarter in Spanish on TelevisaUnivision, Vix and Paramount+. It’s a continuation of the “Nada Yada Yada” launched by its creative agency of record, OKRP, last year. OKRP handled creative for this year’s ad as well. The ad stars Puerto Rican actor Luis Guzmán as he gets an alert on his phone that his phone bill has gone up due to a hidden fee. Fed up, Guzmán races over to his carrier store to cancel his plan. The music for the ad is a parody version of the song “Livin’ La Vida Loca” by Ricky Martin, with Guzmán singing the lyrics “Nada de Bla Bla Bla.” The prepaid phone brand has a very “vast” and multicultural audience, DeLuca said, which made it a good opportunity for the brand. TelevisaUnivision will be airing a Spanish-language broadcast of the game for the first time this year. An English version of the ad will air next week.

T-Mobile’s latest Super Bowl ad stars celebrities auditioning for its new loyalty program

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