TikTok is making a play for the Super Bowl with a virtual tailgate party on Feb. 7 from Tampa Bay, starring Miley Cyrus.
Today, TikTok, the fast-growing Chinese-owned video app, announced its contribution to Super Bowl Sunday with the partnership with the National Football League. The NFL’s TikTok account will stream from the game starting at 2:30 p.m. EST, and portions of the show will make it into pregame coverage on CBS, according to TikTok. The show is called the “NFL TikTok Tailgate at Super Bowl LV.”
Cyrus is the headliner, coming off her latest album drop in November, “Plastic Hearts.” TikTok says Cyrus has 8.5 million followers on the app. “The NFL TikTok Tailgate will feature special guests from the NFL, TikTok creators, surprise musical performances, game day cooking segments, and much more,” TikTok said in its announcement.