Uber Eats is once again in the Super Bowl.
DoorDash will have some delivery competition in the Super Bowl. Uber will be in the game for the fourth straight year with an ad for Uber Eats.
The 60-second spot from Special Group U.S. will run in the third quarter, Uber confirmed today to Ad Age. The brand did not reveal creative details.
The confirmation means the Uber-Door Dash rivalry will once again play out on advertising’s largest and most expensive stage.
DoorDash last week confirmed it would return to the game following appearances in 2023 and 2021. Wieden+Kennedy Portland will handle the spot as it begins a new relationship with the brand, which has begun a new platform called “Your Door to More” that plugs its varied offerings, including food, flowers and household items.
Uber Eats has similarly promoted its delivery versatility in the Big Game—in 2022, its “Uber Don’t Eats” comedic spot showed Gwyneth Paltrow, Jennifer Coolidge, Trevor Noah and Nicholas Braun trying to eat anything that came out of an UberEats delivery bag, including diapers and dish soap. Last year Uber pivoted to promote its Uber One membership plan that gives discounts on rides and food delivery with a comedic spot showing Sean “Diddy” Combs overseeing an attempt to create a song for the service.
Uber will promote Uber One on the ground in Super Bowl host city Las Vegas this year with an event called “The One Party.” The event, slated for Feb. 9 at the Fontainebleau, will be headlined by Post Malone and is only open to Uber One members.
