Unilever’s Dove is back in the Super Bowl promoting its female-focused side for the first time since 2006, with a 30-second spot from Ogilvy in the first quarter.
As was the case 18 years ago, the spot is an outgrowth of Dove’s long-running “Campaign for Real Beauty,” which turns 20 next year. This spot backs a #KeepHerConfident campaign through the Dove Self-Esteem Project and a new Body Confident Sport program co-developed with Nike.