Vroom, an online auto retailer, will make its Super Bowl debut.
The Big Game ad, which the company revealed today, dramatizes the painful process of car shopping. In the 30-second commercial, created by agency of record Anomaly, a man is being shown in a torture chamber of sorts and is being interrogated by a car salesman. The scene then switches to the man sitting on his lawn with a car being delivered straight to his door. Vroom promises you’ll never have to go to a dealership again and that, amid COVID-19 safety concerns, a car will be delivered contact-free.