While several big-name marketers held their ads until they ran in the Super Bowl—like T-Mobile, Verizon, Kia and Bud Light, plenty of brands released their spots early in hopes of getting a little pre-game buzz. Starting with Colgate, which dropped its ad Jan. 18, and ending with Wix, which released its ad the day before the Feb. 3 game, a total of 30 ads hit early. See them all below.
Wix, "Wix.com Official 2019 Big Game Ad," Saturday, Feb. 2
The brand made a last-minute buy on Friday, repurposing a 30-second ad starring supermodel Karlie Kloss.
Norwegian Cruise Line, "Good to Be Free," Friday, Feb. 1
The cruise line is running the ad in conjunction with a sweepstakes on Twitter and Facebook in which says it will give away eight, seven-day cruises during the game.
Mint Mobile, "Chunky Style Milk," Friday, Feb. 1
Ad created in-house with assistance from Ruffian production company.
The telecom is positioning itself as a value brand in an ad that says its $20-per-month offer is alright, but chunky milk is not. Larger competitors Sprint, Verizon and T-Mobile are also running ads in the game.
Audi, "Cashew," Friday, Feb. 1
The luxury auto brand plugs its electric vehicle ambitions with a spot that takes a comedic turn mid-way through.
Sprint, "Best of Both Worlds," Thursday, Jan. 31
Sprint teams its gang of robots with former NFL and MLB all-star Bo Jackson for its fourth straight Super Bowl appearance.
Devour, "Food Porn," Thursday, Jan. 31
The Kraft Heinz brand makes its Super Bowl debut with an innuendo-filled ad. The spot omits the word "porn," which was included in a teaser video that was released earlier.
Bubly, "Can I have a bublé?" Thursday, Jan. 31
Canadian crooner Michael Bublé starts in the brand's first Super Bowl ad, which is part of PepsiCo's celebrity-filled Super Bowl ad lineup.
Microsoft, "We All Win," Thursday, Jan. 31
Microsoft continues its Super Bowl ad strategy of focusing on people who have physical challenges. This year's spot shows children with disabilities playing video games with the Xbox adaptive controller. Above is the extended 90-second cut of the 60-second ad.
Bumble, "The Ball is in Her Court," Thursday, Jan. 31
WeatherTech, "Scout," Thursday, Jan. 31
WeatherTech, best known for its car mats, is promoting is new line of pet products in its Super Bowl ad.
Mercedes-Benz, "Say the Word," Thursday, Jan. 31
The luxury auto brand plugs its high-tech in-vehicle voice assistant, known as MBUX, with an ad blending Wile E. Coyote, Free Willy and Ludacris. For a behind-the-scenes look at how it was made, check out Ad Age's "Anatomy of an Ad."
Amazon Studios, "Hanna Season 1," Wednesday, Jan. 30
The 60-second in-game ad promotes the upcoming Amazon Prime series "Hanna."
Amazon Alexa, "Not Everything Makes the Cut," Wednesday, Jan. 30
Lucky Generals and D1 (Amazon's internal creative agency)
Alexa is back in the game for the fourth-straight year with a spot in which celebrities like Harrison Ford test new Alexa technologies, but not all of them make the cut.
Olay, "Killer Skin," Wednesday, Jan. 30
Olay's horror-theme spot stars Sarah Michelle Gellar in a scene that resembles one of the horror flicks she's starred in.
Avocados From Mexico, "Top Dog," Wednesday, Jan. 30
Kristin Chenoweth stars in the ad that puts a new twist on dog shows, with the canines overseeing humans performing tricks. The spot that pulls together three common Super Bowl commercial concepts: humor, dogs and celebrity.
M&M's, "Bad Passengers," Wednesday, Jan. 30
Christina Applegate plays mom to some bickering M&M characters in the backseat for the ad pushing M&M's chocolate bars.
Hyundai, "The Elevator," Wednesday, Jan. 30
Jason Bateman plays an elevator operator in the ad, which pushes Hyundai's "Shopper Assurance" retail program.
Planters, "Crunch Time," Tuesday, Jan. 29
Planters dusts off the Nutmobile for its first Super Bowl ad since 2008. It stars Charlie Sheen and Alex Rodriguez.
Skechers, "Easy Life," Tuesday, Jan. 29
CBS football analyst Tony Romo, who is a media darling this week after he put his predictive powers on display during the A.F.C. championship game, pops up in Skechers' Super Bowl ad promoting its line of slip-on footwear.
Toyota, "Toni," Tuesday, Jan. 29
In a female empowerment play, the automaker spotlights Antoinette "Toni" Harris. She is the first female football player who does not play a specialist position like kicker to be offered football college scholarships.
Doritos, "Now It's Hot," Tuesday, Jan. 29
PepsiCo continues its celebrity blitz with a Doritos ad featuring a hip hop version of the 1990s boy-band classic "I Want it That Way," starring the Backstreet Boys and Chance the Rapper.
Expensify, "Expensify This," Tuesday, Jan. 29
Expensify's first Super Bowl ad stars rapper 2 Chainz and actor Adam Scott, and includes a hidden receipt for viewers to "expense."
Pepsi, "More Than OK," Monday, Jan. 28
Steve Carell, Cardi B and Lil Jon appear in the ad, which mentions Coke by name and takes on the habit of waiters asking, "Is Pepsi OK?"
Stella Artois, "Change up the Usual," Monday, Jan. 28
Jeff Bridges and Sarah Jessica Parker reprise their old roles from "The Big Lebowski" and "Sex and the City." Bridges took to Twitter to tease the return of "The Dude" a few days before the ad was released.
Pringles, "Sad Device," Monday, Jan. 28
The Kellogg-owned snack brand touts flavor stacking by pointing out that smart speakers can spew facts, but fall short when it comes to taste buds.
Michelob Ultra Pure Gold, "The Pure Experience," Monday, Jan. 28
The organic brew makes use of a sensory phenomenon known as autonomous sensory meridian response. "My hope is that it feels strange, that in this sea of loudness and noise, that there is this disruptive quiet," says Azania Andrews, VP for Michelob Ultra.
Michelob Ultra, "Robots," Friday, Jan. 25
A few days earlier Mich Ultra plugged its main variety with an ad poking fun of people who take their workouts a little too seriously, by comparing them to robots.
Bon & Viv Spiked Seltzer, "The Pitch," Thursday, Jan. 24
Budweiser, "Wind Never Felt Better," Wednesday, Jan. 23
Bob Dylan's "Blowin' in the Wind" backs the spot that touts the brewer's use of wind power to run its breweries.
Colgate, "Close Talker," Friday, Jan. 18
WPP's Red Fuse Communications
The Super Bowl pre-release season got started more than two weeks before the game, when Colgate put out its spot starring Luke Wilson.