Booking.com has made a habit of tapping a new celebrity endorser for its Super Bowl campaign for each of the last three years. Now, for its fourth consecutive Big Game appearance, the travel booking site is returning to that formula—but with familiar faces who are fictitious.
Booking.com’s 30-second ad showcases Muppets including Miss Piggy, Animal, Kermit the Frog and even Statler and Waldorf.