Watch: Indeed debuts its first Super Bowl commercial
Welcome to Ad Age Remotely, a streaming video segment focusing on the issues of the day.
In this live episode of Ad Age Remotely, Jeanine Poggi is joined by Jennifer Warren, VP, global brand marketing, Indeed, to discuss the job site's Super Bowl plans amid historically high unemployment rate.
Indeed will unveil its Super Bowl commercial, which is looking to bring hope to millions of Americans who have lost their jobs during the pandemic.
The online job site will use the Big Game to showcase the emotional journey of job seekers. The 60-second spot will feature real people looking for work and their challenges and wins along the way.
Given the seriousness and sensitivity around the subject, Indeed will strike a more serious tone even as many Super Bowl advertisers go for laughs.