Martin Scorsese’s Squarespace Super Bowl commercial is about alien visitations—and website design, of course.
On Wednesday, Squarespace released the 30-second spot, which is the first Super Bowl ad ever directed by Scorsese. It’s a story about UFOs appearing over world capitals and masses of people who are too busy scrolling on their phones to see the visitation. The visitors have to hack everyone’s devices to get their attention, after designing the homepage of a website to say, “hello down there.”
That’s the tie-in to Squarespace, the web design company, which is running its 10th Super Bowl ad this year. The commercial is titled, fittingly, “Hello Down There.” The aliens resemble the classic “little green men” flying crafts inspired by 1950s UFO cinema.