Toyota has profiled Paralympian Jessica Long in an emotional 60-second Super Bowl commercial.
Long was adopted from a Russian orphanage by an American couple. The spot, called “Upstream,” depicts how the couple received the news that Long’s legs would need to be amputated due to a rare condition. “It might not be easy, but it will be amazing,” her future mother says.
The story is told by showing scenes of Long swimming through each scene, including as a child. The ad ends by plugging Toyota’s Olympic sponsorship. The ad comes from Saatchi & Saatchi and was directed by Tarsem Singh.