Watch Uber Eats’ revised Super Bowl ad removing controversial peanut allergy scene

Editor’s note: This story, originally published Feb. 10, was updated with new information on Feb. 11. Uber Eats has cut a reference to a peanut allergy in its Super Bowl commercial after it angered consumers with food allergies when it was released earlier this week, according to a food allergy advocacy group. Related: Cetaphil faces backlash over Super Bowl campaign The original ad, released on Feb. 6, included a scene showing a man forgetting that there are peanuts in peanut butter, his face red and swollen. It is a play on the idea that in order to remember Uber Eats delivers an array of items, consumers have to forget something else. The ad, included a disclaimer in small text shown at the bottom of the screen during the peanut butter scene which reads: “Please please please do not forget there are peanuts in peanut butter.” Original ad A new version of the ad, made public today on the brand's YouTube channel, swaps out the peanut butter scene with more shots of the man who forgets how to take a seat. Uber Eats has not commented on the change. Revised ad But Uber executives spoke to Dr. Sung Poblete, CEO of the nonprofit FARE (Food Allergy Research and Education), and said that they would remove the scenes with the peanut allergy, Allergic Living reported. “I have great news to share,” Dr. Poblete said in a statement on FARE’s website. “I have spoken with Uber, they are very appreciative of FARE's valuable perspective and feedback and have made a change to the ad that will air to the Super Bowl's wide audience, they are editing out the reference to the peanut allergy. This is an amazing outcome. FARE would like to thank Uber for listening to our community and making the changes to their Super Bowl ad.” The scene in question was a small part of the ad from Special Group U.S., which includes appearances by Jennifer Aniston, David Schwimmer, David and Victoria Beckham, Jelly Roll and Usher.

Watch Uber Eats’ revised Super Bowl ad removing controversial peanut allergy scene

Featured Stories