Rakuten is joining the Super Bowl ad game for the first time as it looks to claim a leadership position among the increasingly crowded cash-back platforms.
“The Super Bowl is the best place to do that,” said Victoria McRae, VP, brand and creative at Rakuten Rewards.
Rakuten will air a 30-second commercial in the first half of the game. The commercial, which was created in-house, is set in a casino, comparing shopping to a game of high-stakes poker, McRae said.
As consumers more rapidly adopted e-commerce amid the pandemic, McRae said the idea of finding the best deal and shopping smarter is especially relevant.
The spot will star an “A-list” celebrity, McRae added, but declined to provide specifics. Two fashion influencers who are sisters will also make a cameo in the Super Bowl spot, McRae said, without giving any names.