Entries for the 2025 Ad Age Tech Power List are now open. If you are at the forefront of emerging tech in the marketing and advertising industry, pushing the boundaries of what brands can do now and in 2025, then this award is for you.

What is the Ad Age Tech Power List?

The Ad Age Tech Power List recognizes the most influential leaders in marketing, from brands, agencies, retailers, ad tech providers and platforms, who were responsible for spearheading technological leaps in the past year. It’s designed to represent an inclusive cross-section of the industry, celebrating people from various backgrounds and sectors. Whether honorees hail from established media conglomerates or dynamic digital startups, whether they specialize in content creation or data analytics, the awards will highlight a diverse array of innovators.

See the 2024 Tech Power List here

Who is eligible?

A successful candidate will have at least one example, from the past 12 months, of tech or digital innovation. Candidates can be from a brand, ad agency, publisher, tech platform or startup. The program is open to individuals of any role within an organization, from up-and-comers to executive-level candidates.

Nominees from outside the U.S. are welcome to enter; all entries must be submitted in English.

What are the deadlines?

Entries for the Tech Power List will close early next year, with a final deadline for nominations of Friday, Jan. 24, 2025, at 5 p.m. ET.

How much does it cost to enter?

The entry fee for the awards is $375. You may nominate multiple executives from one company, but each must be a separate entry. No team entries will be accepted.

How do I enter?

Instructions, criteria, eligibility and tips for entering can all be found at AdAge.com/TechList.

When are the honorees notified?

Honorees will be notified in April 2025 and published on AdAge.com in late spring.