TV Upfront

Advertisers have mixed feelings about return to in-person upfronts

A fake storefront display at Paramount’s upfront party. (Catie Keck)
CK
By:
Catie Keck
May 19, 2022 04:18 PM

Featured Stories

Retail
Why Walmart is trying to change its perception, even as sales climb

Walmart launches a campaign to show it's not the Walmart many people remember.

JN
By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Datacenter
US ad employment slumped in May for the sixth consecutive month
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By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Cannes Lions
AI becomes a Cannes co-pilot for agencies
BB
By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Cannes Lions
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
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By:
Gillian Follett
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers