TV Upfront

Advertisers have mixed feelings about return to in-person upfronts

A fake storefront display at Paramount’s upfront party. (Catie Keck)
May 19, 2022 04:18 PM

In a week of upfronts from media’s biggest players, buyers say they were generally happy to return to in-person events that allowed them to connect with their industry peers—but not all of the presentations wowed audiences, and some wondered about the larger purpose of the upfronts in 2022.

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