TV Upfront

A+E’s upfront pitch includes a rebrand and sports play

A+E ad chief Toby Byrne on stage at the media company's 2025 upfront (A+E Global Media)
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By:
Parker Herren
March 05, 2025 05:00 PM

Featured Stories

AI
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
AI

Agencies are shifting their hiring priorities to build leaner teams bolstered by agentic AI and other tech.

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What AI means for agency and marketing roles—the jobs most at risk and how to adapt
Brand Marketing
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
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How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Agencies
Madwell’s demise is a wake-up call for marketers
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Google
How Google plans to measure ad campaigns on iPhones
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How Google plans to measure ad campaigns on iPhones