Welcome to Day 1 of our special-edition Ad Age TV Pivot newsletter.
A message from Ad Age Senior Editor Jeanine Poggi: This week we would all typically be gathered in New York—getting our pictures taken with the cast of “This Is Us,” feasting on a buffet of sushi in Central Park and braving the winding steps of the Beacon Theatre. While we may not get the opportunity to hobnob with celebrities in person or share a cocktail, here at Ad Age we didn’t want the usual upfront week to go by without finding a way to gather the leaders in TV advertising to discuss the state of the TV marketplace and the way forward for the industry.
In our special two-day TV Pivot event, Ad Age is bringing together sales leaders from media conglomerates, along with major marketers and media buyers, to discuss how they are navigating challenges like live sports, just how much business they expect to strike during the annual ad haggle and what forms of innovation they hope will emerge during the crisis.
You can catch up on what you may have missed from Day 1, below, in our executive summary courtesy of Ad Age’s Ethan Jakob Craft. And if you haven't already, be sure to register to join us for Day 2.