TV Upfront

Media buyers predict up to 30 percent of third-quarter TV ad commitments could be pulled: Ad Age TV Pivot

Ad Age TV Pivot panel (l-r): Dani Benowitz, Magna Global; David Campanelli, Horizon Media; and Catherine Sullivan, Omnicom Media Group. (Ad Age illustration; composite images courtesy Magna Global, Horizon Media and Omnicom Media Group)
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By:
Ethan Jakob Craft
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By:
Jeanine Poggi
May 14, 2020 05:48 PM

Featured Stories

TV Upfront
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
TV Upfront

TelevisaUnivision is taking a page from social media for its upfront announcements, showcasing a slate of one-minute shows, vertical video products and potentially leaning into the video podcast trend.

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By:
Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
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Creator and influencer trends brand marketers need to know about right now
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Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
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E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends