The coronavirus outbreak is poised to upend the way TV ad dollars are negotiated this spring, pushing deal-making to later in the year, according to multiple network and agency executives.
The coronavirus outbreak is poised to upend the way TV ad dollars are negotiated this spring, pushing deal-making to later in the year, according to multiple network and agency executives.
The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.