TV networks are bringing their spring dog-and-pony shows back in-person next after two years of pitching their new content and ad products to Madison Avenue via virtual platforms.
Despite some questioning the future of such live events amid the pandemic, media behemoths like NBCUniversal, Disney and Paramount (aka ViacomCBS), will all host in-person events and after-parties during what has been known as the broadcast upfront week.
The newly merged Warner Bros. Discovery will make its first pitch to the ad market as a combined entity, while Paramount will take the stage under the moniker after being rebranded from ViacomCBS earlier in the year. Fox will move from its usual spot at the Beacon Theater all the way downtown to the Skylight, while Disney also opts for a downtown location at Basketball City.
For the first time, YouTube will move out of the NewFronts week and join big broadcasters next week for an in-person event.
To stay up to date on when presentations will take place and where they will happen, bookmark this calendar (below). You can sort by media company or date.
(All times are listed in Eastern Standard Time)