TV Upfront
Inside Amazon’s first upfront—5 takeaways brands need to know
Gift Article
Share
Expand
Reese Witherspoon and Will Ferrell joke on Amazon’s upfront stage in New York on Tuesday.
(Amazon)
By:
Garett Sloane
|
By:
Parker Herren
May 14, 2024 06:20 PM
Featured Stories
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
Taco Bell also works with Deutsch, Biite, The Community and Edelman.
BB
By:
Brian Bonilla
|
EW
By:
Erika Wheless
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
By:
Garett Sloane
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
