Advertising News

Six Takeaways from Gap and Old Navy about Brand-Building in China

Y&R China's 'Let's Gap Together' campaign paired American and Chinese celebrities who embraced similar passions.
AD
By:
Angela Doland
August 07, 2014 11:45 AM

Featured Stories

Agencies
What WPP’s next CEO will inherit and who could be in the running

As Mark Read prepares to step down as WPP CEO, here's what industry insiders say about what's next.

BB
By:
Brian Bonilla
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EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
What WPP’s next CEO will inherit and who could be in the running
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
JS
By:
Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Agencies
WPP launches rare public attack on Publicis over ad quality, escalating feud
JN
By:
Jack Neff
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EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
WPP launches rare public attack on Publicis over ad quality, escalating feud