Top sports marketing campaigns of 2024

In yet another example of how 2024 is shaping up to be a landmark year in the world of sports, sports marketing was one of the leading trends at the Cannes Lions International Festival of Creativity. From the soaring rise of women’s sports to the hotly anticipated summer Olympics, there’s a lot to get excited about for sports fanatics and casual viewers alike. And where there’s fan interest, there’s good creative. The year has already seen a slew of impactful campaigns—like these five, for starters—tapping up-and-coming athletes gaining more momentum by the day, from Caitlin Clark to Anthony Edwards.