Super Bowl Ads Haven't Helped Purchase Consideration Much, Research Suggests

Justin Bieber in one of T-Mobile's four commercials in Super Bowl 51. T-Mobile's ads did not boost its purchase consideration among consumers by a statistically signifcant margin, according to YouGov BrandIndex research, but they did give a meaningful boost to positive buzz around the brand. (T-Mobile)

February 09, 2017 08:10 PM

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