Dove's latest video arguing against opressive beauty norms is No. 1 on this week's Viral Video Chart by Visible Measures, which tracks organic and paid plays each week to see which marketers are reaching consumers most with digital video. The Dove campaign ascended to the top spot from No. 9 last week, replacing a prank video campaign by hard cider brand Smith & Forge.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.