Even Ron Burgundy Can't Keep Samsung Smartwatch From the Top of the Viral Video Chart
The mobile phone sector surged back to the top of this week's Ad Age Viral Video Chart after turning in an unusual no-show last week.
Topping the latest chart was Samsung and its campaign for the new Galaxy Note 3 smartphone and Galaxy Gear "smartwatch," a wrist-worn mobile computing device. The Galaxy line campaign -- which includes three pieces of creative and 15 related clips -- netted 12.6 million views this week.
Directly behind Samsung was mobile device competitor Sony, whose campaign for the Xperia Z1 racked up 6.9 million views.
The popularity of Samsung and Sony's device campaigns was enough to overcome the funniest campaign on the chart: Ron Burgundy (Will Ferrell's character from the upcoming "Anchorman" sequel) serving as Dodge's newest pitchman. Dodge spots featuring Mr. Burgundy recorded 4.7 million views this week.