Sony PlayStation Edges Apple iPhone 4S in Viral Video Shootout

Here's a newsflash for you: Apple's iPhone 4S video wasn't the most-watched viral ad last week. That honor goes to Sony and Deutsch for their PlayStation 3 Long Live Play campaign which includes a two-minute mini movie, "Michael." The campaign marks a significant investment in video for Sony, which reaped 8 million views last week. Viewable Media, which seeded the campaign, said paid placements account for about 1 million of those views.