Sexy Eating Replaces Hunger Fighting on Viral Video Chart
Walmart's anti-hunger campaign, the most-viewed brand video for the past two weeks, gives way to a dating stunt by Knorr food products in our most recent Viral Video Chart from Visible Measures covering the week through Sunday. (Knorr asked strangers, paired by food preferences, to feed each other -- shades of Wren's "First Kiss" from 2014, but with eating.)
In other branded video news, Samsung is beginning to return to its usual ubiquity, with two slots this week, and Procter & Gamble's "Thank you, Mom," thrives as Mother's Day approaches.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.