The usual suspects of our weekly look at brands' most-viewed video campaigns, marketers such as Samsung and LG, are joined this time around by H-E-B, the Texas-based grocery chain. Its "Disaster Relief" campaign accumulated 8.9 million views with scenes of flooding in Houston following Hurrican Harvey.
As always, our chart includes both paid ad views and organic views initiated by consumers. It also excludes movie and video game previews.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.