David Fincher Gets Behind the Camera for Nike, Honda's Peek Inside the Accord, and 7-Eleven Goes Political
In this week's episode of Creativity's Top 5, Honda gives us a peek inside the Accord with the help of Motion Theory; Dentsu and Gin no Sara demonstrate how people can be persuaded to try take-out sushi; TAG is back for Xbox with an identity crisis in "Fable II"; 7-Eleven goes political with its coffee cups; and Nike gets director David Fincher to take us through the fates of NFL stars LaDainian Tomlinson and Troy Polamalu to the tune of an Ennio Morricone remix.
Honda: 'All in one Place'Agency: RPA
Executive Creative Director: David Smith
Creative Directors: Joe Baratelli, Pat Mendelson
Gin no Sara: '100 People Prefer'Agency: Dentsu
Creative Director: Yuji Matsumura
Xbox 360: 'Fable II -- Destiny'Agency: TAG
Creative Directors: Scott Duchon, Geoff Edwards, John Patroulis
Nike: 'Fate'Agency: Wieden & Kennedy, Portland, Ore.
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand