Check Out This Improbably Pretty Data Visualization of TV Ad-Airing Strategies

You, dear TV viewer, already know that you're being completely inundated with insurance commercials. Just how inundated? We wanted to find out, so we worked with our editorial partner Bluefin Labs, the Cambridge-Mass.-based social-TV analytics company, which has endless banks of computers tracking airings of commercials for all manner of different national brands. For today's chart, Bluefin took a look at two insurance conglomerates, State Farm and Nationwide, to try to figure out the strategy behind how often, and in what patterns, their ubiquitous spots air. Scroll down below the graphic for some context and notes. Stay tuned to AdAge.com for more data from Bluefin Labs. For more about Bluefin, visit its website. Simon Dumenco is the "Media Guy" media columnist for Advertising Age. Follow him on Twitter @simondumenco.

Check Out This Improbably Pretty Data Visualization of TV Ad-Airing Strategies

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