Watch: Sarah Hofstetter on pandemic retail trends that may impact the holidays
Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In this live episode of Ad Age Remotely, senior editor Jeanine Poggi speaks with Sarah Hofstetter, who joined Profitero, an e-commerce analytics firm, in April as president. The pandemic has certainly accelerated the move to e-commerce and as a result is making brands re-think everything from their marketing strategy to organizational structure. Hofstetter, who joined Profitero following a stint at Comscore, will discuss trends in e-commerce and the outlook for the holiday shopping season.