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Welcome to Ad Age Remotely, a streamed segment focusing on the issues of the day.

Today we speak with Kirk McDonald, chief business officer, AT&T's ad unit Xandr.

In this episode, Ad Age senior editor Jeanine Poggi talks with McDonald about the state of the TV ad marketplace amid crises. TV sellers are in the midst of upfront negotiations—when they look to secure a bulk of their ad commitments for the next season—but it has been far from a typical deal-making season due to COVID-19. Now, amid the social unrest, McDonald discusses the desire for brands to innovate in a time of so much uncertainty.