Google: Workspace logo redesign
All it takes is a brief outage to drive home how important Google’s suite of free office products are to most Americans. In October, the apps were rebranded collectively as Google Workspace and given new logos. It was a triumph of concordant design, utilizing the same combination of colors in similar patterns to denote each application.
But the user experience was a massive failure. The icons all look the same—a rainbow frame surrounding negative space—and on a phone, they’re impossible to distinguish without actually paying attention, which is the last thing an icon should demand from a user.
They’re ugly and annoying, and given Google’s ubiquitous reach, they’ve probably already wasted years worth of human life as millions of people keep opening the wrong app, pause to swear, and close it before hunting and pecking for the right one. The only saving grace is that Google never keep logos the same for long. Like 2020, the suffering is almost over.