Alex Kacik reports on hospital operations for Modern Healthcare.

Latest from Alex Kacik

How NewYork-Presbyterian Hospital raised awareness about the need for blood donations

The campaign described the accomplishments achieved by individual blood donation recipients.

How Blue Cross and Blue Shield of Kansas City dispelled toxicity in youth sports

The health insurance provider teamed with the Kansas City Royals to shed light on young athletes’ mental health struggles.

How North Carolina Department of Health and Human Services' hotline urged smokers to quit

The campaign used videos, digital ads and paid social media in English and Spanish to target people in high-density smoking counties.

How Hackensack Meridian Health dispelled common misconceptions about colonoscopies

Campaign from Doner stoked interest in a potentially unpleasant topic through a direct, but fun, call to action.

How Definitive Healthcare helped the industry prepare for the next wave of retirees and vacancies

Data-driven campaign illustrated the impact of turnover among physicians, social workers, therapists and advanced practice practitioners.

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