Janelle A. James, a senior VP at Ipsos leading qualitative research for media and tech brands, is a marketing strategist, consumer expert and DE&I specialist with a BA and MBA from Harvard University.
Latest from Janelle A. James
3 ways to stop the shift from infatuation to disillusionment.
4 ways to design consumer-centric campaigns that mirror modern America.
Neglecting inclusivity can carry significant costs, both financially and in terms of missed opportunities.
4 questions marketers should ask to authentically champion inclusivity.
Brands should use cultural participation—instead of acculturation—to anticipate media consumption and buying behaviors
Best practices that can inform everything from research to content on Juneteenth and beyond.
Social justice must become the operational identity for brands.
