The People's Games, the People's Graphics

I love the Olympic Games and have been a devoted fan since watching them for the first time back in 1972. My dad had recently bought our first color TV, which for a 9-year-old boy made the event even more memorable, spectacular and colorful. This will be my first Olympics in "living color," and like most Beijingers, I have seen the city become almost unrecognizable over the last few years. The "Bird's Nest" and "Water Cube," as the new National Stadium and Aquatics Center have been dubbed, have transformed the cityscape along with other landmark buildings. As a graphic designer, what has been equally fascinating is how the city has been rebranded over the last few weeks, as preparations for the games have gone into overdrive. The Olympic logo, the Fuwa mascots -- the whole look and feel of the games has been extended from the Olympic venues into the city itself. This Olympic look and feel has transformed a normally drab city center into a vibrant and exciting extension of the games. It has brought the Olympics to the streets of Beijing and, more importantly, to its people, who now feel more included and part of this spectacular event. Streets and flyovers are lined with banners, buildings are decorated with posters and Olympic flags, and huge walls have been covered with Olympic supergraphics.

The People's Games, the People's Graphics

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