For the lucky few who were able to watch it live, the opening
ceremony last Friday at the Bird's Nest was a spectacular show. For
the rest of us, there were three options. Most locals stayed home
to watch the event with their family on TV, while expats and
tourists went to one of Beijing's many sports bars showing the
event live. The third option was viewing the ceremony on one of the
city's new outdoor media screens.
Beijing's city government has set up 26 "Olympic live sites" around
the city at various venues including parks, squares and shopping
centers. The idea originated from the Sydney 2000 Olympics as a way
to open the live experience to families and spectators who could
not get tickets to events.
The screens were well-received in Sydney and by what I have seen so
far, it will be even more successful in this city, as Beijing has a
vibrant outdoor culture. It's common to see friends and families
sitting together and chatting in local neighborhood communities,
particularly in the city's older alleys, called hutongs.
Seeing locals eating, exercising and dancing together in the
streets at night are familiar sights during the warmer months.
All of the outdoor sites have a number of large high-definition TV
screens that show the games live from 8 a.m. to 10 p.m. daily. The
sites also host exhibitions, ethnic dancing and other types of
cultural entertainment, depending on the location.
Why Watch the Games at Home?
I watched the opening ceremonies at The Place shopping center in
Beijing's central business district, known as CBD, which has the
second-largest overhead LED screen in the world. The site also has
a free exhibition installed by Coca-Cola with 102 illuminated --
and impressive -- life-size terracotta warriors.
If you want to experience the real local color and flavor of the
city and its people, the outdoor venues are a great place to be.
They offer a combination of Beijing culture and Olympic spirit. And
when a Chinese athlete wins a gold medal, the crowd goes crazy!
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