How Social Networking Can Help Your Brand

HONG KONG (AdAgeChina.com) -- Imagine a population about the same size as the United States, with everyone online and 50% broadband penetration that is growing at 42% a year. Imagine a people who feel freer expressing themselves online than offline and 80% of whom believe that "digital technology is an essential part of how I live" (compared with 68% of Americans). And for 91%, the web is the preferred medium to stay informed about a brand after purchase. That's China's internet population, and it is blogging, social networking and participating in bulletin board systems (BBS) with a frequency and an intensity that can be a giant magnet for advertisers.

How Social Networking Can Help Your Brand

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