Why Building Brands Will Just Get Tougher in China

SHANGHAI (AdAgeChina.com) -- Any guesses about what's been the top performing asset in China this year? It wasn't real estate. Or gold. Not hybrid cars. Not the stimulus-assisted consumer durables sector. It was garlic. The price of the humble, pungent allium sativum has risen from RMB 0.15 (two cents) per kilogram over a year ago to more than 8 RMB ($1.17) today. From coal mine bosses to real estate moguls, they're all hoarding it by the megaton. Even Morgan Stanley execs are getting into the act, by analyzing garlic sales in China.

Why Building Brands Will Just Get Tougher in China

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