Creativity

Ad Age’s daily coverage of the industry’s top creative work, trends, people and companies.

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AICP Awards—Apple, Ikea, Doechii among top honorees at MoMA gala

Smuggler was the top production company, while TBWA\Media Arts Lab led the agency pack.

Expedia is downsizing its in-house agency—what to know

Expedia's move follows internal agency cutbacks at other places such as Keurig Dr Pepper, PepsiCo and Suntory Global Spirits.

New 2025 ad sales forecast suggests earlier predictions of falloff may be overblown

Madison and Wall upwardly revised its 2025 ad sales forecast following a stronger-than-expected first quarter, although the stability of the growth is questionable.