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Creativity

The top 5 celebrity brand collabs you need to know about right now

Mastercard project featuring Lady Gaga's Abracadabra.
Mastercard cast its spell on Little Monsters with its "Abracadabra"-focused campaign. (Mastercard)
PH
By:
Parker Herren
April 17, 2025 09:30 AM

This month: Comedians go to therapy, little monsters cast a spell and Brian Cox lets loose.

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Agencies
Madwell’s demise is a wake-up call for marketers
Agencies

Lessons from the closure, including how to assess an agency’s finances.

EL
By:
Ewan Larkin
LR
By:
Lindsay Rittenhouse
Madwell’s demise is a wake-up call for marketers
Google
How Google plans to measure ad campaigns on iPhones
Google
GS
By:
Garett Sloane
How Google plans to measure ad campaigns on iPhones
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
PH
By:
Parker Herren
GF
By:
Gillian Follett
Possible 2025 takeaways for marketers
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
Brand Marketing
AP
By:
Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop

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