Creativity

Chuck Porter, copywriter—why the former CP+B chairman is back, writing ads for tequila

Chuck Porter, wearing glasses and a scarf, demonstrates a device to a director on a dimly lit film set with wood-paneled blinds in the background.
“I feel like I’m 27 again,” Porter says of making campaigns for Suerte tequila, in which he’s an investor. (Courtesy Chuck Porter)
TN
By:
Tim Nudd
May 06, 2025 09:30 AM

Featured Stories

Newfronts
NewFronts 2025—what brands and agencies need to watch
Newfronts

Advertisers, internet giants and ad tech companies to meet as brands shift marketing strategies on the fly to account for unpredictable tariffs.

GS
By:
Garett Sloane
NewFronts 2025—what brands and agencies need to watch
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
Influencers & Creators
GF
By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now
Food & Beverage
Instacart is launching a Gen Z party-focused delivery app
Food & Beverage
EW
By:
Erika Wheless
Instacart is launching a Gen Z party-focused delivery app
Brand Marketing
CMO job moves and hiring trends to watch
Brand Marketing
ES
By:
E.J. Schultz
CMO job moves and hiring trends to watch