The 'Wayback' VR dementia project aims to trigger memories with film about the 1966 World Cup

U.K. project has launched Kickstarter fund for second video

Published On
Apr 11, 2018
1966 Kickstarter

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The "Wayback", the U.K. virtual reality project that aims to help dementia sufferers by creating films that trigger memories about the past, is planning its next video, centered on the summer of 1966 and England's World Cup soccer victory.

The project, led by director Kevin Thomas together with creatives at Grey and MPC, launched last November with a film about the Queen's coronation. It's now created a Kickstarter page asking for funds to make the next project themed around the 1966 World Cup final. The idea is that the release will be timed to coincide with this summer's World Cup.

According to the website, once again, the team will recreate the chosen scenes in exact detail; from the authentic locations, the costumes, the props and the conversations from that time. The viewer will be able to fully explore the scene, hopefully triggering memories of their own, and starting conversations with their loved ones and carers. The focus will not be on the soccer itself not on the soccer but on life around it at that time.


Apr 11, 2018
Brand :
The Wayback
Client :
The Wayback

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