Newcastle Begins The Longest Tease Ever for Super Bowl 2016
Yes, It's Starting Right Now
Editor's Pick
This year, we were wondering how Newcastle and Droga5 N.Y. could top the "If We Made It" Super Bowl push from 2014, but then they really delivered by crashing the big game, along with 36 other advertisers with its Band of Brands ad. But they're one-upping themselves once again, already, with a new Super Bowl teaser for its "2016 mega-huge football game ad."
The teaser begins the drumroll right now, "just 52 short weeks" before the game, promising all sorts of futuristic Tomorrowland goodies like "high-speed cheese" and "mind-yodeling."
Like all Newcastle advertising, the work is brilliant in promoting the brand itself, while providing funny commentary on the mad circus that advertising can be -- especially when it comes to the big game.
Read more about it on Adage.com.
Credits
- Date
- Feb 04, 2015
- Brand :
- Newcastle
- Client :
- Newcastle
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Group Creative Director :
- Scott Bell
- Senior Art Director :
- Dan Kenneally
- Senior Copywriter :
- Ryan Raab
- Junior Art Director :
- Martins Zelcs
- Junior Copywriter :
- Bryan Stokely
- Head of Design :
- Rich Greco
- Designer :
- Mark Yoon
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Broadcast Producer :
- David Cardinali
- Director, Integrated Production Business Affairs :
- Dianne Richter
- Business Manager :
- Matt Friday
- Head of Interactive Production :
- Niklas Lindstrom
- Interactive Producer :
- Rainy Kumar
- Associate Director, Technology :
- Keath Chan
- Technical Lead :
- Joachim Do
- Senior Developer :
- Jim Alexander
- Design Technologist :
- Phillip Pastore
- Quality Assurance Lead :
- Cory Savary
- Quality Assurance Engineer :
- Yadira Isaac
- Junior Designer :
- Jeff Kardos
- Global Chief Strategy Director :
- Jonny Bauer
- Head of Strategy :
- Chet Gulland
- Strategist :
- Nick Maschmeyer
- Social Strategist :
- Rebecca Russell
- Communications Strategist :
- Kevin Wang
- Group Account Director :
- Dan Gonda
- Account Director :
- Nadia Malik
- Account Manager :
- Ashton Atlas
- Project Manager :
- Bill Wilson
- Senior Director, Portfolio Brands :
- Charles Van Es
- Brand Director :
- Priscilla Dohnert
- Brand Manager :
- Brett Steen
- Production Company :
- Caviar
- Director :
- Ruben Fleischer
- Executive Producer :
- Jasper Thomlinson
- Executive Producer :
- Luke Ricci
- Line Producer :
- Geoff McLean
- Director, Photography :
- Jonathan Sela
- Production Designer :
- Craig Reynolds
- Editorial :
- The Cutting Room
- Editor :
- Chuck Willis
- Assistant Editor :
- Greg Ryan
- Managing Partner :
- Susan Willis
- Executive Producer :
- Melissa Lubin
- Sound Mixing :
- Walter Bianco
- Finishing :
- Light of Day VFX
Need a credit fix? Contact the Creativity Editors
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