Revery, the creative studio, rebrands with a 13-minute film about love

Revery, the creative studio based in Portland, Oregon and Los Angeles, has taken a novel approach to its new rebrand—concurrently releasing a 13-minute film about how love unites people, a concept that’s central to its new mission and identity. The film, titled “A Love Story,” features 25 people across L.A. and Portland talking about love—new love, cisgender and transgender love, love under the stress of tragedy, parental love and the fear of never falling in love. In a world dealing with rising hate across culture, Revery said its new purpose offers people and brands a path to meaning and belonging. “This rebrand is a call to action that centers people, love and story in everything we do,” said Davis Priestley, founder and president of Revery. “We believe these principles lead to extraordinary opportunities, ones that don’t just add to the noise but ignite a sense of belonging and move culture forward.” L.A. natives Zak Marx and Alexander Gilbert co-directed the film. “We bring a brand to the stories that already exist, the ones that are timeless and the ones that are especially timely right now with what’s going on in culture,” said Chrissy Lucas, managing partner at Revery. “We find that’s a much better way to build an authentic sense of brand and connection.” The new visual brand identity, led by Dustin Edward Arnold, the studio’s executive creative director, includes a refined logo, a dynamic visual system and a website that showcases Revery’s expanded capabilities. “The entire graphic system was designed to amplify the vision and emotion that define our approach to storytelling,” said Arnold. “Every element—from the GT Cinetype typeface, inspired by classic cinema subtitling machines, to the modernized 19th-century Almoneda lettering—feels like an organic extension of our craft.”

Revery, the creative studio, rebrands with a 13-minute film about love

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