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Xbox helps you flee the rat race in cinematic spot directed by David Fincher and Romain Chassaing

Droga5’s ‘Wake Up’ film aims to recapture the glory days of gaming ads two decades ago.
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By:
Sabrina Sanchez
Last Updated
April 10, 2025 03:00 PM

Featured Stories

Possible Conference
Why Possible frustrated marketers and vendors
Possible Conference

What emerged in Miami Beach was more than a critique of one show.

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Jack Neff
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Parker Herren
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Gillian Follett
Why Possible frustrated marketers and vendors
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Reimagined Brawny man launches a third ply, and it’s no joke
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By:
Jack Neff
Reimagined Brawny man launches a third ply, and it’s no joke
AI
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
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Ewan Larkin
What AI means for agency and marketing roles—the jobs most at risk and how to adapt
Brand Marketing
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations
Brand Marketing
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By:
Asa Hiken
How Kia targeted competitors’ EV drivers through image recognition-powered charging stations