Like Ben & Jerry's, lodging platform Airbnb comes out with a timely message of inclusiveness following the U.S. presidential election. The new spot pulls together the faces of its hosts and team members, representing a mix of ethnicities, ages gender and more.
Across them, we see a proclamation:
"We believe that no matter who you are, where you're from or where you travel, you should be able to belong in the Airbnb community. By joining this community, you can commit to treat all fellow members regardless of race sex ethnicity religion social orientation .. disability national origin gender identity or age with respect and without judgment of bias. The world is a much more beautiful place when you accept."
It's meant highlight the importance of diversity and inclusion the brand recently presented in its Airbnb Community Commitment, but it serves as a telling statement post-election, for a country still divided after a chaotic and emotional campaign season.
"I feel proud to work for a company that will declare an ideology through great work and then partner with our community as we work towards it," said Airbnb CMO Jonathan Mildenhall in a statement.
The film was produced in-house and spells out the human values Airbnb expects of its community. The brand has been working to hold its users to those tenets after allegations of hosts discriminating against potential lodgers because of race.