Sponsoring Lionel Messi has paid off massively for Adidas, which took advantage of Argentina's victory in the World Cup final over France with new creative celebrating his team's win. 

The brand marked Messi's first World Cup title with an image showing the soccer star celebrating with different versions of himself from earlier in his career. 

Adidas simply went with its slogan, “Impossible is Nothing." It posted the image on social media while in the Middle East, the creative, by TBWA\Neboko, ran on a 3D billboard in Dubai, the "Dubai Frame," adapted by Vertex CGI.

Images of Messi were also projected onto the Ain Dubai, a giant observation wheel in the city, in a spectacular, separate activation created by Havas Middle East. 

Meanwhile, Adidas also confirmed that its Messi number 10 shirts had sold out worldwide.