Adidas celebrates Messi's World Cup triumph with a 3D billboard

The brand has also sold out of Messi jerseys

Published On
Dec 19, 2022

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Sponsoring Lionel Messi has paid off massively for Adidas, which took advantage of Argentina's victory in the World Cup final over France with new creative celebrating his team's win. 

The brand marked Messi's first World Cup title with an image showing the soccer star celebrating with different versions of himself from earlier in his career. 

Adidas World Cup 2022 ad showing Leo Messi with four of his fellow teammates rejoicing over their World Cup win


Adidas simply went with its slogan, “Impossible is Nothing." It posted the image on social media while in the Middle East, the creative, by TBWA\Neboko, ran on a 3D billboard in Dubai, the "Dubai Frame," adapted by Vertex CGI.

Images of Messi were also projected onto the Ain Dubai, a giant observation wheel in the city, in a spectacular, separate activation created by Havas Middle East. 


Meanwhile, Adidas also confirmed that its Messi number 10 shirts had sold out worldwide