Sponsoring Lionel Messi has paid off massively for Adidas, which took advantage of Argentina's victory in the World Cup final over France with new creative celebrating his team's win.
Sponsoring Lionel Messi has paid off massively for Adidas, which took advantage of Argentina's victory in the World Cup final over France with new creative celebrating his team's win.
There are various ways marketers can evaluate their agency partners’ financial fitness.